About me...

I am a Front End Designer/Developer who specializes and focuses on UX and UI principles. I have a passion for user centered design and building exceptional user experiences (UX Design) whether on the largest of delivery devices, or built responsively down to the smallest.

My design focus has always been driven by the end user experience (UX Design), this has to be the focal point of any project. I am like a sponge when it come to staying on top of, and current with industry trends and advances. I follow best practice principles in my creative workflow process, including such techniques as user research, testing and profiling, analytics and SEO principles. Following that with clean semantic HTML markup, responsive CSS and a sprinkling of JS/jQuery that validates to W3C specifications can go a long way to delivering a fulfilling user experience.

I have over 15 years experience on the Adobe suite of software, primarily Photoshop, Illustrator, Dreamweaver, InDesign and Flash. I am effective creatively under tight deadlines, with or without a brief and with minimal supervision. I believe in a team process, that the sum is greater than any individual part and the collective contribution and co-operation of each and every team member is essential for success.

The Earth without art is just 'eh'.


Some other stuff about me...

I am originally from Toronto, Ontario, Canada. I came to Ireland by way of Cruise Ships, where I travelled all around the world for over 15 years. I met my beautiful Irish wife Jane while working on the ships and when it came time to settle it was easy decision to choose Ireland. I love Art, History and Archeaology which Ireland has in abundance. It is never to long between taking road trips somewhere on this little island to find something long forgotten. Jane and I have two little boys, Tim and Liam and third due to arrive this fall! If you need to smile just find some pics of them on my Facebook profile... I challenge you not to smile!

I have too many hobbies to go through since I never say no to any new challenge or activity! The main ones though are my alter ego AbracaDave Magic. I love doing close up magic, there's no greater feeling than making someone smile or laugh, that moment of 'Astonishment' when they 'Embrace The Impossible' is priceless and I cherish every moment I create through such a fun hobby. The entertainer bug started way back in High School in Canada where my passion was music, I did a year at Humber College in Toronto as a Saxophone major all the while I was playing Drums in various rock and roll bands on the side! My dream job is taken by some dude named Larry... the nerve!

Life Experience

I am lucky to have so many great experiences, and I bring these 'life experiences' into my design mentality. UX design becomes an easier process when you know the users inside and out, when you can relate and pull from past experiences and knowledge to ensure that anything and everything has been considered.

Fine Art

Any good designer has to be an artist as well. A good pencil and sketchbook is never too far away. Your brain can fill up with a lot of garbage pretty fast and the only way to clear it is to get those thoghts down on paper. Only then can you clear your brain and make room for all new ideas.

Recently, well, in 2007... I started Oil Painting, something I always wanted to try. You can see some of the results on my FB profile but also on some of the background images on this site, 'Fantasy Happy Landscapes' I call them.


A selection of recent projects, campaigns and client work.

Volkswagen Home Page Take Over on RTE.ie | July 2014

VW Polo 0% | RTE.ie HPTO

Volkswagen Ireland.

JMOB Sandwich Thins Flash banner ad campaign.

Sandwich Thins Flash banner campaign

Johnson, Mooney and O'Brien

UX, UI Design, Development, MODx

Burger King Ireland Website: Whopper.ie

UX, UI Design, Development, MODx

Front End Developer | UX | UI | Design

Ancestry.com | .co.uk | .se

Front End Developer | UX | UI

UX & UI Design Process

Worthpoint.co.uk | Marks & Library

UX Design | UI Design | Front End Development | Custom Wordpress Site

Website Design & Development | UX & UI Design | MODx CMS

Crown Plaza Group

Website Design & Development | UX & UI Design | MODx CMS

Website Design & Development | UX & UI Design | MODx CMS

Happy Threads.ie

Website Design & Development | UX & UI Design | MODx CMS

Website Design & Development | UX & UI Design | MODx CMS

OES.ie Website

Website Design & Development | UX & UI Design | MODx CMS

Website Design & Development

VHI One Plan Microsite

Website Design & Development

(Still in Development) UX, UI, Website Design & Development | Customised Wordpress Theme

Drumnigh Montessori Primary School

UX, UI, Website Design & Development | Customised Wordpress Theme

UX, UI, Website Design & Development | Customised Wordpress Theme | Logo Design

Bubbles 'n' Bounce.ie Website

UX, UI, Website Design & Development | Customised Wordpress Theme

Sold - In a Private Collection

Fine Art Oil Paintings

Get In Touch

+353 87 277 2870

Dublin, Ireland